One customer engagement platform

Each customer,
a tailored campaign.

You do not need to run one campaign the same way for everyone. Segmentic uses each customer's behaviour to choose the right message, channel, and time, then measures the result of that decision.

Request a 20-minute demoSee the decision engine
  • Live in one business day
  • Free migration with no sending downtime
  • 1business day to your first event
  • 3seconds from event to send
  • 10channels, including Bale, Eitaa and Rubika
  • 3deployment modes
  • Noprofile or raw event ever leaves the country

Decision engine

For every customer,
a decision that fits the moment

Set the objective and guardrails once. Segmentic chooses the best allowed channel and time for each customer. If no message should be sent, it stops and shows you why.

Figure 1: the decision console

Incoming events

  1. 21:10:04SentFirst deposit not completed
  2. 21:10:09SentCart abandoned
  3. 21:10:17DeferredInstalment due soon
  4. 21:10:23SentActivity has dropped
  5. 21:10:31Held backThird view of one product
  6. 21:10:38Held backLoan offer

Decision engine

The guardrails you set

Most messages per week

What these guardrails produce3 messages send, 1 deferred, 2 held back

What the customer receives

Sent3

21:10:04push

First deposit not completed

Deferred1

21:10:17sms

Instalment due soon

Held back2

21:10:31push

Third view of one product

This is sample data. Change the guardrails and watch each decision update immediately.

21:10:04

Sent

Service message, exempt from the promotional cap

21:10:17

Deferred to 9

Quiet hours; the send was deferred

21:10:31

Held back

This week's message cap is already used up

Impact analysis

The campaign's real impact,
separated from organic growth

A random share of the audience receives no message. The difference between their behaviour and the test group shows what the campaign actually caused. This method is called a holdout.

Figure 2: the holdout report

Test

Conversion12.4%

Users22,500

This campaign had an effect

+1.6percentage points

95% confidence interval[+0.25, +2.84]

Control, the holdout 10%

Conversion10.8%

Users2,500

These figures are samples. Change the audience size or holdout share; when there is not enough evidence, Segmentic does not guess. It tells you exactly how many more people the test needs.

This campaign had an effect

Figure 3: random split, and measuring the effect

Campaign audience

25,000

is split at random

Test

90%, received the message

conversion12.4%

Control

10%, deliberately received nothing

conversion10.8%

Incremental effect+1.6percentage points

Reports and analytics

Before you send,
know exactly what is happening

See where customers leave the buying journey, which groups are worth the most, and who is close to churning. Turn those groups directly into audiences and journeys.

Answers you need for the next decision

  • Where in the buying journey are we losing people?

    Define the buying steps and Segmentic shows how many people move forward and exactly where the largest drop happens.

    Conversion funnel

  • Which customers are worth the most?

    Recency, purchase frequency, and spend automatically separate loyal, new, and at-risk customers into useful groups.

    RFM analysis

  • Which customers are about to churn?

    Recent behaviour becomes a risk score. The high-risk audience is ready immediately, so you can build a win-back journey for it.

    Engagement and churn

  • Who uninstalled the app, and right after what?

    Uninstalls are reported separately with the events that came before them, so you can identify the message or experience that led to churn.

    Uninstall reporting

  • Is customer engagement rising or falling?

    Each customer's engagement score updates with their behaviour and reveals the overall trend before a small decline becomes a serious one.

    Engagement score

  • What if I have a new question about the data?

    Explore any event immediately by city, device, amount, or any property you recorded. You do not have to wait for a new report.

    Event explorer

Question 02, in the panel

Grow and keep

The groups that are ready to grow customer value

5 groups

Customers in this section458
Groups

Section summary

Customers in this section
458
Purchase value of this section
20.8 billion rials

Move over a slice of the donut, or pick one of the groups, and its detail arrives here.

The panel's RFM screen rebuilt on sample data, carrying the panel's own interaction: each section opens on its summary, moving over a slice or a group previews that group's customer count and share, purchase value, revenue share and suggested action in the detail area beside it, selecting a group keeps those details open, and returning to the summary restores the whole-section view. Every percentage is divided out of the customer and value columns, so no number here can disagree with the chart next to it.

Build every report you need yourself

  • Build the dashboards and charts you need without depending on our team.
  • Define your own metrics, such as completed orders above five hundred thousand.
  • Schedule reports to arrive automatically every morning or every Monday.
  • Use Jalali dates for ranges, comparisons, and reporting months.

Every number comes from your own data. Until there is enough evidence, the panel states that clearly instead of showing a misleading result.

Platform core

From profile to delivery,
all working from the same data

Profiles, analytics, journeys, personalisation, and delivery work from the same data. Send each event once and it becomes available across Segmentic immediately.

  1. 01

    Live profile

    Customer behaviour from your app, site, backend, and offline purchases stays together in one always-current profile.

    • Anonymous profiles merge after sign-in
    • Under 3 seconds from event to send
  2. 02

    Journey canvas

    Build journeys with timing and behavioural conditions, then change them without releasing a new app version.

    • Behavioural and time conditions
    • A published version is immutable
  3. 03

    Personalisation

    Messages and product recommendations use that customer's data instead of one version written for everyone.

    • Reusable content blocks and product suggestions
    • Jalali dates and Persian numerals in the text
  4. 04

    Impact analysis

    Control groups and confidence intervals show whether the growth came from the campaign or from chance.

    • Revenue attributed to the campaign
    • Open and click reporting
  5. 05

    Agents

    An AI assistant can read data from the panel and suggest actions; sending always requires your explicit permission.

    • Sending requires an explicit grant on the key
    • A complete operation log

Channels

  • Mobile push

    FCM, Cafe Bazaar, Myket, APNs

  • Web push

    The payload is encrypted before it leaves

  • SMS

    Service and promotional lines are never swapped

  • Email

    SPF, DKIM and DMARC on your own domain

  • In-app

    Waits until the app is opened

  • Web widgets

    Banners, modals, slide-ins, surveys

  • Webhook

    To your own endpoint, not to a person

  • Messengers

    • Bale
    • Eitaa
    • Rubika

    Manage Bale, Eitaa, and Rubika from the same panel. Messages go only to people who have already started a conversation.

    Official marks for all three, once we have them from the apps themselves.

Sample 1: sending one event

Initialising, and the first event

Segmentic.init({ writeKey: "wk_...", apiHost: "https://in.segmentic.net" });Segmentic.identify("usr_84291", { plan: "gold", city: "Tehran" });Segmentic.track("checkout_started", {  cart_value: 1840000,  currency: "IRR",});// server-side, for what you are certain of:// POST /v1/events  → 202, with the index of any event it could not take

Web and Android SDKs, server-side REST, store webhook

Start quickly, without a long implementation project

  • Add one line of code and send your site's first event on the same day.
  • For a ready-made store, connect a webhook and receive orders without writing code.
  • Profiles and the journey canvas are ready as soon as the first data arrives.
  • We are there when you want help; otherwise, you can run the full setup yourself.

Technical documentation: setup, event format and the API reference

Data sovereignty

Your customer data
stays under your control

Choose where Segmentic runs: our cloud in Iran, a private cloud, or your own servers. Every deployment includes role-based access, an operation log, and a separate test environment.

Figure 4: deployment options

Segmentic cloud, in Iran

Inside your organisation

  • Customer profile
  • Raw events
  • Decision ledger
  • Message template

Outside the country

Segmentic cloud (Iran)

Where data is held
In Iran
Role-based access
Included
Complete operation log
Included
Separate test environment
Included
Two-factor sign-in, SSO and IP range
Included
Customer deletion and retention policy
Included
Typical setup
One business day

Your private cloud

Inside your organisation

  • Customer profile
  • Raw events
  • Decision ledger
  • Message template

Outside the country

Private cloud

Where data is held
In Iran
Role-based access
Included
Complete operation log
Included
Separate test environment
Included
Two-factor sign-in, SSO and IP range
Included
Customer deletion and retention policy
Included
Typical setup
2-3 weeks

Your own servers

Inside your organisation

  • Customer profile
  • Raw events
  • Decision ledger
  • Message template

Outside the country

Your infrastructure

Where data is held
Your data centre
Role-based access
Included
Complete operation log
Included
Separate test environment
Included
Two-factor sign-in, SSO and IP range
Included
Customer deletion and retention policy
Included
Typical setup
2-3 weeks
  • A durable queue keeps messages until they can be delivered.
  • The operator's real delivery receipt is recorded for every SMS in the same dashboard.
  • Email uses your domain with SPF, DKIM, DMARC, and suppression-list controls.
  • An immediate stop switch, human approvals, and automatic alerts are always available.

Migration and pricing

Move from WebEngage;
we do the migration

We move your current segments, templates, and journeys for free. The previous platform stays live until the first successful launch, so migration never stops your everyday sends.

Priced on

events and active profiles

Message volume carries no extra Segmentic fee; delivery uses your own channel accounts.

  • Tier 1

    Up to 10,000Monthly active profiles

    Event allowance
    5 million
    Price a month
    On request

    Every capability is in all four tiers

    See tier 1

  • Tier 2

    Up to 50,000Monthly active profiles

    Event allowance
    25 million
    Price a month
    On request

    Every capability is in all four tiers

    Ask for a quote

  • Tier 3

    Up to 100,000Monthly active profiles

    Event allowance
    50 million
    Price a month
    On request

    Every capability is in all four tiers

    Talk to sales

  • Tier 4

    Above 100,000Monthly active profiles

    Event allowance
    By contract
    Price a month
    On request

    Every capability is in all four tiers

    Talk to sales

No tier holds features back; only profile and event volume changes. Segmentic does not charge by message, and migration is free. We quote against your real usage so you do not pay for capacity you do not need. How the pricing works and what each plan includes

All four tiers, side by side

All four tiers, side by side
CriterionTier 1Tier 2Tier 3Tier 4
Allowance
Monthly active profilesUp to 10,000Up to 50,000Up to 100,000Above 100,000
Event allowance5 million25 million50 millionBy contract
Capabilities
Every channelIncludedIncludedIncludedIncluded
Journey canvasIncludedIncludedIncludedIncluded
API and data exportIncludedIncludedIncludedIncluded
Single sign-onIncludedIncludedIncludedIncluded
Deployment and migration
DeploymentSegmentic cloudSegmentic or private cloudAll three modesAll three modes
MigrationFreeFreeFreeFree
Cost
Price a monthOn requestOn requestOn requestOn request
Message allowance and costNoneNoneNoneNone

Migrate without downtime in three steps

  1. We move your current segments, templates, and journeys for free

  2. Both platforms run in parallel until the first successful campaign

  3. The previous platform is switched off after your approval

Journey canvas

Build the journey;
catch errors before it runs

Arrange triggers, waits, conditions, and sends. Before publishing, Segmentic checks the full journey and tells you exactly what needs to be fixed.

Figure 5: the journey canvas

Add a node

Your journey

  1. Cart abandoned
  2. 30 minutes
  3. Still has not bought
  4. Cart reminder

Ready to publish

What this journey does with usr_84291

DeferredQuiet hours; the send was deferred9

With the organisation's default guardrails, not the settings in section 02.

  • We answer within one business day.

A focused demo

Twenty minutes,
for your real use case

We run the demo on your real use case, not a prepared presentation. By the end, you know what Segmentic can change in your numbers and where implementation starts.

Your number is used only to arrange this session.

  • An impact estimate on your real numbers
  • A rollout plan
  • No commitment

Straight answers before you choose

Request a demo